Hi, I’m Danielle.
I design thoughtful, scalable digital experiences rooted in deep research and real-world impact.
From fieldwork across Southeast Asia to systems thinking for 80M+ global users, I bridge insight and innovation to shape products people actually need.
Systems Thinking
Designed data dashboards that streamlined operations for both business partners and company-wide teams, providing actionable insights that improved efficiency and
decision-making.
Strategic Impact
Shaped data collection strategies to drive future iterations and contributed to product roadmaps by identifying key user needs and business opportunities across multiple industries.
Regional & Global Expertise
Adept at designing and localizing products specifically for the Southeast Asian market, and scaling products for 80 million users worldwide, including North America, while ensuring usability across diverse user needs.
End-to-End Product Development
Built B2B, internal tooling, and consumer-facing products from scratch, ranging from IoT-driven workplace safety solutions to Generative AI-powered chatbots, Vision AI, and fintech tools. Shaped strategy and execution, including prompt engineering for AI-driven experiences.
VOICES FROM THE TRENCHES
"Danielle demonstrated high product acumen backed by her research skills and a sharp attention to user needs."
Jonathan Nugroho
Product Lead, AI @ crypto.com
"She's demonstrated exceptional creativity and technical expertise in delivering outstanding
user experiences."
Jack Liu
Tech Lead @ crypto.com
"Danielle's proactive approach to understanding user processes and system limitations fuels her solutions. Her resilience in delivering visionary work within constraints is commendable."
Mark Jeremiah Robert
Snr Product Manager @ Tech in Asia
Case Studies
Case Studies
CASE STUDIES
